Behind the Seams

BEHIND THE SEAMS

We’re committed to more sustainable practices, which is why we’ve been using TENCEL™ branded Modal fibres in our collections since 2021. We also understand the importance of transparency, so we’ve had all of our modal products certified under strict guidelines, meaning you can be sure your product is made from TENCEL™ Modal fibres.

WHAT IS TENCEL™ Modal?

TENCEL™ Modal fibres are derived from controlled or certified wood sources and made with at least 50% less carbon emissions and water consumption compared to generic modal.* TENCEL™ Modal fibres help to retain the softness of fabrics even after repeated washing.

Learn more about their fibre story here.

*Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7)

SHOP THE EDIT

LEARN MORE ABOUT THE KEY BENEFITS

All of our collections made with TENCEL™ Modal fibres are manufactured at our in-house Bangladesh factory which is certified as STANDARD 100 by OEKO-TEX™. This certification confirms that the fabrics used have been tested for numerous regulated and non-regulated harmful substances and are harmless to human health.

TENCEL™ Modal fibres are made from wood, a natural and renewable raw material carefully sourced from responsibly managed forests. The wood taken from nature is purposefully balanced with forest growth rates, to ensure the continued availability of this valuable resource.

TENCEL™ Modal fibres are certified with the widely recognised EU Ecolabel for textile products (licence no. AT/016/001). This label is awarded to products that meet high environmental standards. Key criteria for evaluation include production processes limiting the usage of substances harmful to human health or the environment, and minimising key environmental impacts.

**EU Ecolabel for textile products (licence no. AT/016/001)

TENCEL™ Modal fibres give fabrics a natural softness, making them feel pleasant against the skin.

TENCEL™ Modal fibres’ cross-section and tenacity favour fabric softness, allowing them to withstand repeated washing and drying cycles. Following recommended wash and care instructions helps retain the softness of your textile products. Additionally, air-drying textile products made of TENCEL™ fibres can further prolong their product life.